Summing up the outcomes of “Child Seat to Children” campaign

12 December 2012

On 17 December 2012 at 12.00 a press conference devoted to the outcomes of the All-Russia “Child Seat to Children” social campaign will take place in a conference-hall of the Children's city clinical hospital №9 named after G.N. Speransky. The campaign was intended to popularize the use of special child restraints and to protect the child-passengers’ rights.

Among the attendees of the meeting are Mr. Victor Nilov, lieutenant general of police, Head of the Road Traffic Safety Department at the Ministry of Interior of the Russian Federation; Mr. Vladimir Rozinov, Chief pediatric surgeon at the Ministry of Health and Social Development of the Russian Federation; Mr. Pavel Bunin, president of the Russian Association of Motor Insurers (RAMI); Mrs. Natalia Agre, president of the “Road Safety Russia” NGO; Valery Fedorov, director-general of the All-Russian Center for Public Opinion Research, and others.

The All-Russia “Child Seat to Children” campaign was launched in November on the New Year's Eve. It was initiated by the State Automobile Inspectorate at the Ministry of Interior of theRussian Federationin partnership with the RAMI and the “Road Safety Russia” public organization. Special actions were carried out within its framework in 10 regions including Novosibirsk, Kemerovo, Bryansk, Orel, Ulyanovsk, Moscow Regions, Chuvash Republic, Republic of Mordovia, Republic of Tatarstan and Moscow city. News conferences with delegates from the local Road Traffic Safety Inspectorates, executive power bodies and culture circles were held in each region. Besides, explanatory work was undertaken to reason the personnel of maternity homes and other healthcare institutions that newborns should be transported in infant bucket seats on their very first trip from a maternity home.

Interactive performances for kids were staged in kindergartens and shopping centers. The key idea of the events was to point out to the parents that a child car seat is an invaluable New Year gift which can save life and preserve health of their children.

The prime focus groups of the “Child Seat to Children” campaign are future parents and parents with preschool children. The objective is to convince parents that child transportation is impossible without a special car seat. This device should be among the first vital purchases after baby’s birth along with a cot and a baby carriage. If every kid travels in a car seat the road casualties among children will decline significantly.

On 17 December 2012 during the news conference representatives from the Road Traffic Safety Department, Ministry of Health and Social Development, RAMI, public organizations and other stakeholders will summarize and assess the outcomes of the campaign.



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