Campaign "Get glowing!"
The main objective of the new large-scale social campaign "Get glowing! Be bright on the road! "is making road users more visible on the road at night. The campaign started December 1, 2010. State Automobile Inspection of the Russian Interior Ministry initiated this project with the support of the Russian Union of Insurers. The project is running by "Zavod consulting" agency.
According to statistics, every third of accidents involving pedestrians occurs at night. It should be realized, that at the night the accidents are much severe than at the day. Thousands of people are dead every year as a result of such accidents, most of them are young able-bodied people between the ages of 16 to 35 years.
The initiative of running the campaign, that‘s aimed at young people, was actively supported by representatives of culture and show business in Russia. Well-known fashion designer Masha Tsygal developed stylish reflective bracelets that will be noticeable on the road and in life. Dj Leonid Rudenko did a remix of his trendy track “Everybody” specifically for the project. MTV channel became our partner in the campaign, several issues of popular programs "Trendy" and "Stereo Morning" were dedicated to starting the project "Get glowing!"
On the official website of the project www.bezdtp.ru has declared All-Russian competition, where participants are invited to take pictures or video from the retroreflective elements and thus be ‘glowing‘.
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It is for 75 year running that the State Traffic Police of the Ministry of Interior of Russia has been involved into serious activity to prevent motor vehicle accidents (MVA). There are numerous programs underway to decrease MVA statistics, to improve driver training and behavioral response for all road traffic participants. Conducting social campaigns aimed at teenagers and children the State Traffic Police is investing into the safe driving in the future.
The Russian Association of Motor Insurers (RAMI) is a non-government organization involved in obligatory insuring liability of the owners of motor vehicles. RCIU was founded August 8, 2002 by the 48 largest insuring companies in Russia; the union was officially registered dated October 14, 2002; in fact the union is the first professional union on the insurance market having the status confirmed by the effective Russian legislation. RCIU is permanently involved in initiating campaigns to improve the road traffic situation actively promoting the importance of increasing the safety status of not only drivers but passengers as well.
Non-governmental organisation "Road Safety Russia"unites all who is not willing to stay passive on the issue of extremely high risk associated with driving Russian roads. We unite those who values their lives and who cares about the lives of their close relatives. Those whose potential loss will be always remembered. We stay united to decrease the deadly toll in our roads. We want people to follow the road traffic rules because their children are following their role models. We advocate the polite conduct as living a life charged with positive emotions is great fun. We want you to drive safely!