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“Reason for Overtaking”: Launching a Social Project to Promo...11 October 2017
Today, on October 11, the press center of the TASS Information Agency hosted a press conference dedicate to launching the all-Russian social campaign to promote road traffic safety: “Reason for Overtaking”. The press-conference was attended by representatives of the Russian Association of Motor Insurers (RUIA), the Ministry of Education and Science of the Russian Federation, the Ministry of Transport of the Russian Federation, the State Motor Vehicle Inspectorate of the Russian Ministry of Internal Affairs, and the “Risk-Free...
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The “Risk-Free Road Traffic” Expert Center Held an Expert Di...28 September 2017
On September 28, the “Risk-Free Road Traffic” Expert Center with the support of the Ministry of Education and Science of the Russian Federation held the round table discussion “Safety as a New Trend in Clothing. Relevance of Integrating Reflective Elements in Designing and Production of Children’s Clothing”. The round table was organized as part of the 23rd International Exhibition “The World of Childhood 2017”. Before the start of expert discussion, manufacturers of children's clothing demonstrated...
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Presenting the “Safety Laboratory” at the Meeting of the Gov...05 September 2017
On August 31, the Governmental Commission for Road Safety held a meeting chaired by Igor Shuvalov, the First Chairman of the Government of the Russian Federation. The event was attended by Mikhail Chernikov, the Head of the State Motor Vehicle Inspectorate of the Ministry of Internal Affairs, as well as representatives of ministries, agencies, and non-governmental organizations – members of the Commission. Before the official part of the event, the members of the Commission were invited to visit an exhibition of significant projects in...
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Nalchik Launched the “Towards Safety” Campaign09 August 2017
The Kabardino-Balkar Republic launched the comprehensive social program “Towards Safety”. The project is implemented as part of the Federal Target Program “Increasing Road Traffic Safety in 2013–2020” with the support of the State Motor Vehicle Inspectorate of the Russian Ministry of Internal Affairs and the “Risk-Free Road Traffic” Expert Center. It is aimed at working with various groups of population to reduce the number of road traffic accidents (RTA), injuries, and deaths on motor roads. On August...
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The Tenth Anniversary “Safety Laboratory” Exhibition Opened ...19 June 2017
On June 16, Kaluga hosted the presentation of the children’s innovative Center for Road Traffic Safety. The event was attended by Aleksandr Savin, the Chief Federal Inspector for Kaluga Region of the Office of the Plenipotentiary Representative of the President of the Russian Federation in the Central Federal District; Sergey Efremov, the Deputy Executive Director of the Russian Association of Motor Insurers; Nataliya Agre, the President of the “Risk-Free Road Traffic” Expert Center; Aleksey Kholopov, the Chief State...
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The First Innovative Children's Center for Road Safety Opene...14 March 2017
The State Motor Vehicle Inspectorate of the Ministry of Internal Affairs of the Russian Federation, the Russian Association of Motor Insurers, and the “Risk-Free Road Traffic” Expert Center announced launching the new program: “Safety Laboratory” as part of the program of creating centers for prevention of child road traffic injuries. The first center was opened in Tula during a round-table discussion on the basis of the Education Center No. 7 with the participation of Aleksey Dyumin, the Region's Governor; Viktor...

Campaign "Road Safety School"

In summer 2010 a special bus-simulator began its trip to the child recreation sites – in this way a start of a new educational program for teenagers on safe road behaviour was given.

Solution

The passenger compartment of the bus is fitted with visual aids and equipment for viewing topical educative videos and cartoons. The functioning of a safety belt in case of an accident or at strong braking can be demonstrated with the help of a special device. A smoke generator to imitate smoke blanketing of the passenger compartment and a dummy to acquire the skills of safe escape are also installed. Children are trained how to behave properly in dangerous road situations and avoid injuries.

The bus-simulator is only one in a series of actions which really provided continuous decline in road fatalities among children in seven months of 2010.

The bus-simulator was manufactured by the HYUNDAI Company under the project of ZAVOD Consulting agency.


Opinions

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State traffic police social ad was not taken "on the air"... "Gazeta.spb" Internet edition, 23 October 2011
Directors of traffic police of St. Petersburg desided to combat with traffic offenders using very frightful and obvious agitation. Policemen created some videos which were really brutal. It is uncertain is it possible to show such videos on TV or not. Publication date: 18.03.2009  
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What is free that is dangerous "Rossiyskaya gazeta" edition. Chapter "Auto", 23 October 2011
Social videos about road safety frightened the TV channels. Videos which were the winners of international festivals, Grand prize holders on the Paris TV ads festival didn't appeared on Russian television. The directors of our mass media considered that social ad videos about road safety too brutal. Author: Vladimir Barshev Publication date: 23.03.2009  

ORGANIZERS

It is for 75 year running that the State Traffic Police of the Ministry of Interior of Russia has been involved into serious activity to prevent motor vehicle accidents (MVA). There are numerous programs underway to decrease MVA statistics, to improve driver training and behavioral response for all road traffic participants. Conducting social campaigns aimed at teenagers and children the State Traffic Police is investing into the safe driving in the future.

The Russian Association of Motor Insurers (RAMI) is a non-government organization involved in obligatory insuring liability of the owners of motor vehicles. RCIU was founded August 8, 2002 by the 48 largest insuring companies in Russia; the union was officially registered dated October 14, 2002; in fact the union is the first professional union on the insurance market having the status confirmed by the effective Russian legislation. RCIU is permanently involved in initiating campaigns to improve the road traffic situation actively promoting the importance of increasing the safety status of not only drivers but passengers as well.

 

Non-governmental organisation "Road Safety Russia"unites all who is not willing to stay passive on the issue of extremely high risk associated with driving Russian roads. We unite those who values their lives and who cares about the lives of their close relatives. Those whose potential loss will be always remembered. We stay united to decrease the deadly toll in our roads. We want people to follow the road traffic rules because their children are following their role models. We advocate the polite conduct as living a life charged with positive emotions is great fun. We want you to drive safely!

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