Campaign "Buckle up!"
According to research conducted by the General Department of Road Traffic Safety of the Ministry of Internal Affairs of Russian Federation, only half of the Russian population always use their seat belt. For back seat passengers, the figure is considerably lower, at just over 10%.
The campaign objective is to explain to the entire population of Russia that wearing a seat belt is essential to protect one’s own life and the lives of one’s nearest and dearest.
The main campaign image is a matryoshka doll wearing a seat belt. The matryoshka is a symbol that transcends the very diverse traditions and cultures in the world’s largest country, just as roads connect people, cities, towns and villages, unifying Russia economically and socially.
- Russia Supports Global Road Safety Initiative11 October 2014
More than a dash of colour will be added to the Formula 1 Grand Prix in Sochi by a display of 83 two-metre-high matryoshkas, all wearing seatbelts. The huge Russian dolls were created as part of the “Buckle Up!” project. This was an initiative of the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs and the Russian Association of Motor Insurers (RAMI), with information support provided by NGO Road Safety Russia. The matryoshkas have already been exhibited in Moscow’s Sokolniki Park and at...
- “Buckle Up!” Project Wins International Prince Michael of Ke...11 December 2013
The “Buckle Up!” national campaign to promote seat belt use has received a Prince Michael International Road Safety Award. The campaign was a joint project of the General Department of Road Traffic Safety of the Russian Ministry of Internal Affairs, the Russian Association of Motor Insurers (RAMI), and the NGO Road Safety Russia. The award was presented to Road Safety Russia by His Royal Highness Prince Michael of Kent, Patron of the Commission for Global Road Safety, at the 17th Annual Award Ceremony in London on 10...
- "Palekh Box" Takes Silver at Red Apple30 September 2013
The large-scale public awareness campaign “Buckle Up!” has won an award at the Red Apple Moscow International Advertising and Marketing Festival. The central element of the campaign, a television advert entitled “Palekh Box”, took silver in the “TV and cinema advertising” category for its visual effects and animation. The “Buckle Up!” campaign ran throughout Russia in spring and summer of this year. The project was organised by the General Department of Road Traffic Safety of the Russian...
- Matryoshka competition winners announced 09 July 2013
The organisers of the large-scale “Buckle Up!” public awareness campaign, the State Automobile Inspectorate of the Russian Ministry of Internal Affairs, the Russian Association of Motor Insurers, and the NGO Road Safety Russia, have announced the winners of the campaign competitions: “Paint your own Matryoshka”, “In a Matryoshka” and “Matryoshka Contract”. In the “Paint your own Matryoshka” competition, the entry by Vyacheslav Bondarev from Zelenograd was the favourite, with 2322...
- Russia fastens its seatbelts10 June 2013
On Saturday 8 June Moscow’s Sokolnik iPark hosted the Buckle Up Russia! Festival, the grand finale of the huge “Buckle Up!” public awareness campaign. The campaign was organised by the Russian State Automobile Inspectorate, the Russian Association of Motor Insurers (RAMI) and the NGO Road Safety Russia. “Buckle Up!” is the first public awareness campaign on road safety to be mounted on such a scale, with every region of Russia taking part. Russian history and traditions with a national flavour are at the...
- “Why We Need Seat Belts” Film Released 31 May 2013
A short training film about why it is essential to always use a seat belt has been shown at several driving schools. The film, entitled “Why We Need Seat Belts”, was shot as part of the “Buckle-Up!” public awareness campaign, organised by the State Automobile Inspectorate of the Russian Ministry of Internal Affairs, the Russian Association of Motor Insurers, and the NGO Road Safety Russia. The campaign organisers created the film especially for learner drivers and taxi drivers. The film was first shown at the...
- Petrozavodsk buckles up 27 May 2013
On 25 May, a special event held as part of the nationwide “Buckle up!” public awareness campaign began at 1pm in a pavilion on Petrozavodsk’s Kirov Square. Since 20 May, the image of a matryoshka wearing a seat belt has been used to remind nursery school teachers, parents, passers-by, and Internet users in Petrozavodsk of the importance of observing traffic regulations. The guests of honour at the official opening ceremony included: chief government road safety inspector for the Republic of Karelia, Vladimir...
- Kaluga’s drivers and passengers learn of the benefits of sea...26 May 2013
An event held as part of the nationwide “Buckle Up!” public awareness campaign began in Kaluga’s Theatre Square on 25 May. The campaign organisers, the city and regional administrations, the worlds of sport, arts and culture, and driving schools were all represented at the official opening ceremony. Among those in attendance were: deputy governor of Kaluga Region, Ruslan Smolensky, deputy head of the Department of the State Automobile Inspectorate for Kaluga Region, Alexei Kholopov, the general director of Road Safety Russia,...
- Fairytale about seat belts is shown on federal television ch...24 May 2013
Since 24 May a clay animation about seat belts entitled “Palekh Box” has been broadcast on the Pervyi, Rossiya 2 (Sport), and Rossiya 24 television channels. The advert was created as the central element of the large-scale “Buckle Up!” public awareness campaign, which is being conducted by the State Automobile Inspectorate of the Russian Ministry of Internal Affairs in partnership with the Russian Association of Motor Insurers and the NGO Road Safety Russia. The advert can also be viewed on Road Safety Russia’s...
- Seat belts clicked in Arkhangelsk18 May 2013
On Saturday 18 May the nationwide “Buckle Up!” public awareness campaign arrived in Arkhangelsk. Educational activities for the whole family were held near the Petromost shopping centre on Leningradsky Avenue as part of the campaign, which aims to improve driver and passenger safety. The “Arkhangelsk matryoshka”: in our Northern region, I buckle up before I drive! The design of the matryoshka is based on the stories of Stepan Pisakhov, a fairy tale writer from Arkhangelsk (1879-1960). Artist: honoured artist of...
- Volgograd tries out road crash simulator 18 May 2013
On 18 May Volgograd became the latest city to host an event for the nationwide “Buckle Up!” public awareness campaign. Volgograd residents and visitors to the city, on their own or with the whole family, took part in a range of activities to promote driver and passenger safety. The event was held in a special marquee with interactive educational zones, which was set up by the "KomsoMoll" shopping centre. Among those in attendance at the official opening ceremony were: the dean of All Saints Church, priest Georgy Lazarev, head of...
- "Why do we need seat belts?" - new training film by Road Saf...15 May 2013
"Why do we need seat belts?" - the title of a new training film to showcase to the students of driving schools and drivers of taxi fleets. The film was shot by "Road Safety Russia" in closed cooperation with Road Traffic Safety Department experts and experts of "Active Security" driving school. It consists of several parts devoted to the history of seat belt invention, explains how to use seat belts properly, shows theirs effectiveness etc. The screening will begin at the end of May in the cities, where the social campaign "Buckle up!" will...
- Residents of Vologda dispel myths about seat belts 11 May 2013
On 11 May the nationwide public awareness campaign “Buckle Up!” arrived in Vologda. The campaign is being run by the State Automobile Inspectorate of the Russian Ministry of Internal Affairs together with the Russian Association of Motor Insurers and the NGO Road Safety Russia. Among those in attendance at the official opening ceremony in Revolution Square were: deputy governor of Vologda Region, Oleg Alexandrovich Vasilev, deputy head of the City of Vologda and head of the Town Planning and Infrastructure Department, Alexei...
- Saratov tests strength of seat belts 11 May 2013
On 11- 12 May, educational activities for the whole family were held in Saratov’s Theatre Square as part of the nationwide public awareness campaign “Buckle Up!” The campaign, which aims to improve driver and passenger safety, was initiated by the State Automobile Inspectorate of the Russian Ministry of Internal Affairs, and is being run in partnership with the Russian Association of Motor Insurers and the NGO Road Safety Russia. The following were among those in attendance at the opening ceremony: deputy chairman of the...
- The Matryoshka will symbolise safety on russian roads09 April 2013
The State Automobile Inspectorate announces a new nationwide public awareness campaign, “Buckle Up!” The campaign, which will last until July, is being run in partnership with the Russian Association of Motor Insurers and the NGO Road Safety Russia. Surveys of more than 50,000 people have revealed that only half of the Russian population always use a seat belt. Furthermore, even although back seat passengers are just as vulnerable in the event of an accident as the front seat occupants of a vehicle, the Russian Public Opinion...
- Personal responsibility could be the main guarantee of Road ...21 February 2013
Under the Russian Federation’s Traffic Regulations, the use of seat belts is mandatory for drivers and all passengers, including rear seat passengers. However, while front seat occupants have indeed started to buckle up, rear seat passengers seldom use their seat belts. To identify the reasons for this, the Road Traffic Safety Department of the Russian Ministry of Internal Affairs has been conducting an online survey of Russians on the use of passive safety features in vehicles. The previous question, which was posted on 6 February,...
- Safety belts help to save lives16 January 2013
Among those killed and injured in road accidents almost a third are passengers. Today they are still one of the most vulnerable category of road users, because often unable to influence the situation and become trapped by dangerous or illegal behavior of a driver. Ordinarily, several passengers are situated in the car at the same time; at the moment of accident the driver instinctively saves himself - this very fact explains such a large number of dead and injured passengers. Many of them are often unaware of passive safety measures in the...
- The Matryoshka will symbolise safety on russian roads Road Safety Russia, 17 April 2013
The State Automobile Inspectorate announces a new nationwide public awareness campaign, “Buckle Up!”. The campaign, which will last until July, is being run in partnership with the Russian Association of Motor Insurers and the NGO Road Safety Russia. Surveys of more than 50,000 people have revealed that only half of the Russian population always use a seat belt....
- Personal responsibility could be the main guarantee of Road... Road Safety Russia, 12 April 2013
Under the Russian Federation’s Traffic Regulations, the use of seat belts is mandatory for drivers and all passengers, including rear seat passengers. However, while front seat occupants have indeed started to buckle up, rear seat passengers seldom use their seat belts. To identify the reasons for this, the Road Traffic Safety Department of the Russian Ministry of...
- Life and death on the world's most dangerous roads The Guardian, 18 March 2013
More than 1.2 million people are killed on the road every year – and more than 20 million are injured, according to a World Health Organisation report published on Thursday. This makes road accidents the eighth leading cause of death globally – comparable in impact to communicable diseases such as malaria – and the WHO estimates it could rise to fifth in...
- Altai Krai
Altai KraiAuthor: Folk artist, member of not-for-profit partnership, the Union of Craftspeople, winner of 'Best Craftsperson of Siberia, painting' category at the 2011 International Festival of Craftspeople in Novosibirsk, holder of honorary title 'Folk Art Master of Altai Krai' Tamara Yefimovna Nagovitsyna
- Amur Oblast
Amur OblastAuthor: Designer Irina Litus
- Arkhangelsk Oblast
Arkhangelsk OblastAuthor: Distinguished Artist of Russia Sergey Nikandrovich Syukhin
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Astrakhan OblastAuthor: Student at the Architecture and Design Faculty, Astrakhan State University D. R. Ishmametova
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Belgorod OblastAuthor: Interior designer, director of interior design studio, Masterskaya Dekora Tatyana Karpenko
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Bryansk OblastAuthor: Olga Medvedeva
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Vladimir OblastAuthor: Assistant lecturer at the Department of Design and Technical Drawing, Institute of the Arts and Art Education Natalya Andreevna Varlamova
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Volgograd OblastAuthor: Member of the Russian Union of Artists, Professor of the Department of Drawing and Painting, Volgograd State Socio-Pedagogical University, designer of over 250 emblems for the municipalities of Volgograd Oblast, honorary citizen of Volgograd Oblast, winner of the Volograd Oblast State Prize Vladislav Eduardovich Koval
- Vologda Oblast
Vologda OblastAuthor: Expert in apprentice training at the Vologda Oblast Gubernatorial College of Arts and Crafts Lyubov Alexeevna Korchagova
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Voronezh OblastAuthor: Designer at Voronezh Oblast independent regional news agency, RIA Voronezh Anna Valeryevna Lykova
- Children's matryoshka
Children's matryoshkaАвторы: Children
- Jewish Autonomous Oblast
Jewish Autonomous OblastAuthor: Designer at radio stations, FM Birobidzhan and Petro FM Birobidzhan Xenia Igorevna Pismenova
- Zabaykalsky Krai
Zabaykalsky KraiAuthor: Angelika Valeryevna Chernigina
- Ivanovo Oblast
Ivanovo OblastAuthor: Advertising agency designer Svetlana Kutanova
- Irkutsk Oblast
- Kabardino-Balkar Republic
Kabardino-Balkar RepublicAuthor: Graphic designer Vano Georgevich Chikhradze under the supervision of Chair of the Kabardino-Balkar Republic Union of Artists Gennadiy Zhanovich Temirkanov
- Kaliningrad Oblast
Kaliningrad OblastAuthors: Tatyana Alexeevna Kolodyazhnaya, Yelena Mikhailovna Boyarinova
- Kaluga Oblast
Kaluga OblastAuthor: Professional graphic artist and graphic designer, member of the Russian Union of Artists and the Russian Union of Designers, Art Director at advertising agency, Aktsent Anton Mikhailovich Lyapichev
- Kamchatka Krai
Kamchatka KraiAuthor: Artist at the Children's Activity Centre in Kamchatka Krai Albina Anatolyevna Kosygina
- Karachay-Cherkess Republic
Karachay-Cherkess RepublicAuthor: Yulia Eskindarova
- Kemerovo Oblast
Kemerovo OblastAuthor: Master Flag (limited company) Raisa Vyacheslavovna Doroshenko Deputy Director at the Department of the State Automobile Inspectorate for Kemerovo Oblast Vadim Anatolyevich Kutonov
- Kirov Oblast
Kirov OblastAuthor: Designer at advertising agency, Design Express Olga Viktorovna Staroverova
- Kostroma Oblast
Kostroma OblastAuthor: Supervisor at the Organisation, Analysis and Road Safety Promotion Unit at the Department of the State Automobile Inspectorate for Kostroma Oblast, senior police lieutenant Anastasia Sergeevna Denisova
- Krasnodar Krai
Krasnodar KraiAuthor: Qualified graphic designer Alexander Viktorovich Bibik
- Krasnoyarsk Krai
Krasnoyarsk KraiAuthor: Vladimir Kruglov
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Kurgan OblastAuthor: Marina Gennadyevna Syrykh
- Kursk Oblast
Kursk OblastAuthor: Student at Kursk State University Faculty of Graphic Art Anna Kipot
- Lipetsk Oblast
Lipetsk OblastAuthors: Mikhail Bolotov, Vladimir Parakhin
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Magadan OblastAuthor: Set designer at Magadan Oblast Puppet Theatre Roman Kinbaevich Khayrudinov
- Moscow and Moscow Oblast
Moscow and Moscow OblastAuthor: Artist and tutor at the Sergey Andriyaka Watercolour School Yekaterina Mironovna Lukyanova
- Murmansk Oblast
Murmansk OblastAuthor: YarmOrka creative team Veronika Vologzhannikova and Mariya Mikhailenko
- Nenets Autonomous Okrug
Nenets Autonomous OkrugAuthor: Educational specialist in complementary education, Naryan-Mar, Nenets Autonomous Okrug Irina Andreevna Kostina
- Nizhny Novgorod Oblast
Nizhny Novgorod OblastAuthor: Member of the Council of Artists of Russia, Diploma from the Russian Academy of Art, artist at the creative lab, Order of the Badge of Honour, Khokhloma Painting Nelly Viktorovna Ushakova
- Novgorod Oblast
Novgorod OblastAuthor: Distinguished Artist of Russia, Corresponding Member of Peter's Academy of Sciences and the Arts Alexander Alexeevich Varentsov Artist and art historian Svetlana Viktorovna Akifyeva
- Novosibirsk Oblast
Novosibirsk OblastAuthor: Novosibirsk State University Yulia Pravdova
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Omsk OblastAuthor: Anton Yevgenyevich Bondarenko
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Orenburg OblastAuthor: Yevgeniy Yerokhin
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Oryol OblastAuthor: Computer graphics tutor at Oryol Art College Svetlana Kutanova
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Penza OblastAuthor: Mikhail Igorevich Melnikov
- Perm Krai
Perm KraiAuthor: Lyubov Gennadyevna Ustkachkintseva
- Primorsky Krai
Primorsky KraiAuthor: Yelena Lazareva
- Pskov Oblast
Pskov OblastAuthor: Artist and designer at advertising agency, Planer Yuriy Valyaev
- Republic of Adygea
Republic of AdygeaAuthor: Alina Yuryevna Suprunova
- Altai Republic
Altai RepublicAuthor: Distinguished Artist of the Russian Federation, member of the Russian Union of Artists Sergey Vladimirovich Dykov
- Republic of Bashkortostan
Republic of BashkortostanAuthor: Senior supervisor at the PR department of the State Automobile Inspectorate in the Republic of Bashkortostan, police captain Dzhamil Khabibullovich Akhmetgaliev
- Republic of Buryatia
Republic of BuryatiaAuthor: Student at the Republic of Buryatia Pedagogical College Sofya Bazarova
- Republic of Dagestan
Republic of DagestanAuthor: Graduate of the Dagestan Institute of Decorative Arts, Design and Architecture Nazir Agabegovich Shikhmagomedov
- Republic of Ingushetia
Republic of IngushetiaAuthor: Executive at Vertil advertising agency Zurab Nakastoev
- Republic of Kalmykia
Republic of KalmykiaAuthor: Republic of Kalmykia branch of the All-Russia Society of Motorists
- Republic of Karelia
Republic of KareliaAuthor: Member of the Karelia Association of Artists Yekaterina Romanova
- Komi Republic
Komi RepublicAuthors: Second year students at the Faculty of Arts, Syktyvkar State University Yulia Smirnova Viktoria Vishnevskaya Lyudmila Kisileva
- Mari El Republic
Mari El RepublicAuthor: Artist at the municipal Children's and Young People's Activity Centre Svetlana Alexandrovna Tupitsyna Visualiser Petr Vasilyevich Tupitsyn
- Republic of Mordovia
Republic of MordoviaAuthor: Designer, MART advertising agency Lyudmila Ivanovna Bolshakova
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Sakha (Yakutia) RepublicAuthor: Twice graffiti champion of Sakha (Yakutia) Republic Nikolai Stepanovich Grigoryev
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Republic of North Ossetia-AlaniaAuthor: Designer at digital agency, Zebra Natalya Ruslanovna Gasieva
- Republic of Tatarstan
Republic of Tatarstan
- Tuva Republic
Tuva RepublicAuthor: Alexander Sergeevich Dupchur
- Republic of Khakassia
Republic of KhakassiaAuthor: Student at N. F. Katanov Khakass State University, specialising in journalism Yelena Alexeevna Kremis
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Rostov OblastAuthor: Deputy Director for Mentoring, teacher at School No. 21, Salsk, Rostov Oblast Olga Vladimirovna Derkunskaya
- Ryazan Oblast
Ryazan OblastAuthor: Graphic designer Daniil Konstantinovich Kornilov
- Samara Oblast
Samara OblastAuthor: Advertising agency, Absolut Igor Yevgenyevich Shestakov
- St Petersburg and Leningrad Oblast
St Petersburg and Leningrad OblastAuthor: State Automobile Inspectorate Vladimir Tolstikov
- Saratov Oblast
Saratov OblastAuthor: Olesya Sorokina
- Sakhalin Oblast
Sakhalin OblastAuthor: Natalya Sergeevna Kiryukhina
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Sverdlovsk OblastAuthors: Designer Yaroslav Druzhinin Supervisor Mariya Kvetnaya
- Smolensk Oblast
Smolensk OblastAuthor: Fourth year student at the Art and Graphic Design Faculty of Smolensk State University Maxim Gennadyevich Chistov
- Stavropol Krai
Stavropol KraiAuthors: Natalya Nikolaevna Tunnikova, Anna Alexandrovna Zalutskaya, Yelena Sergeevna Mashentseva
- Tambov Oblast
Tambov OblastAuthor: Designer at advertising agency, ART-Master Sergey Vladimirovich Rudakov
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Tver OblastAuthors: Teacher at A. G. Venitsianov Tver Art College Larisa Igoryevna Filina Third year student at A. G. Venitsianov Tver Art College Dmitriy Vladimirovich Ignatyev
- Tomsk Oblast
Tomsk OblastAuthor: Tomsk State University Sergey Avdeev
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Tula OblastAuthor: Oxana Anatolyevna Bragina
- Tyumen Oblast
Tyumen OblastAuthor: Second year student at Tyumen State University of Architecture and Civil Engineering Irina Kran
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Udmurt RepublicAuthors: Distinguished Cultural Professional of Udmurt Republic, tutor at Children's Art School No. 69, Votkinsk Yakov Viktorovich Kozlov Graphic designer Yekaterina Andreevna Lokteva
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Ulyanovsk OblastAuthor: Natalya Valeryevna Sabanova
- Khabarovsk Krai
Khabarovsk KraiAuthor: Vladimir Valentinovich Guyenok
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Khanty-Mansi Autonomous Okrug – YugraAuthor: Folk artist Mikhail Loparev
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Chelyabinsk OblastAuthor: Print designer at Spektr-Print Pavel Granov
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Chechen RepublicAuthor: Alik Amkhadovich Tantalashev
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Chuvash RepublicAuthor: Distinguished Artist of Chuvash Anatoliy Vasilyevich Danilov
- Chukotka Autonomous Okrug
Chukotka Autonomous OkrugAuthors: Igor Vasnev, Angelika Kozlova
- Yamalo-Nenets Autonomous Okrug
Yamalo-Nenets Autonomous OkrugAuthor: Tutor at Children's Art School No. 2, Gubkinskiy Alexander Viktorovich Bibik
- Yaroslavl Oblast
Yaroslavl OblastAuthor: Retired police lieutenant colonel, formerly of the Department of the State Automobile Inspectorate for Yaroslavl Oblast Sergey Vladimirovich Kiryashin
It is for 75 year running that theGeneral Department of Road Traffic Safety of the Ministry of Internal Affairs of Russian Federation has been involved into serious activity to prevent motor vehicle accidents (MVA). There are numerous programs underway to decrease MVA statistics, to improve driver training and behavioral response for all road traffic participants. Conducting social campaigns aimed at teenagers and children the State Traffic Police is investing into the safe driving in the future.
The Russian Association of Motor Insurers (RAMI) is a non-government organization involved in obligatory insuring liability of the owners of motor vehicles. RCIU was founded August 8, 2002 by the 48 largest insuring companies in Russia; the union was officially registered dated October 14, 2002; in fact the union is the first professional union on the insurance market having the status confirmed by the effective Russian legislation. RCIU is permanently involved in initiating campaigns to improve the road traffic situation actively promoting the importance of increasing the safety status of not only drivers but passengers as well.
Non-governmental organisation "Road Safety Russia"unites all who is not willing to stay passive on the issue of extremely high risk associated with driving Russian roads. We unite those who values their lives and who cares about the lives of their close relatives. Those whose potential loss will be always remembered. We stay united to decrease the deadly toll in our roads. We want people to follow the road traffic rules because their children are following their role models. We advocate the polite conduct as living a life charged with positive emotions is great fun. We want you to drive safely!