In Russia

  • Brake in Advance!

    Every year pedestrians account for one third of all road accident deaths. These road users are unprotected. If a pedestrian is hit by a car, they cannot escape injury. The objective of the new nationwide campaign “Brake in Advance!” is to reduce the number of accidents caused by drivers failing to observe the rules for uncontrolled pedestrian crossings. Our task is to inform drivers that it is very important they reduce their speed in good time before a zebra crossing.

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  • Above all, wear a helmet!

    The General Department of Road Traffic Safety of the Ministry of Internal Affairs of Russian Federation and the NGO Road Safety Russia have announced the launch of their new nation-wide public awareness campaign, “Above all, wear a helmet!”. The campaign aims to improve the safety of drivers and passengers of motorbikes and scooters and advocates the compulsory wearing of helmets for all journeys.

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  • Buckle up!

    According to research conducted by the General Department of Road Traffic Safety of the Ministry of Internal Affairs of Russian Federation, only half of the Russian population always use their seat belt. For back seat passengers, the figure is considerably lower, at just over 10%. 

    The campaign objective is to explain to the entire population of Russia that wearing a seat belt is essential to protect one’s own life and the lives of one’s nearest and dearest.

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  • Car Seats for Children

    “Car seats for Children” campaign is waged in Russia for the second time. The first event was launched on 1 November 2011 and had positive outcomes. Nevertheless this is a burning issue because road casualties and injuries among children are still very high. That’s why it was decided to stage this campaign again.

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  • Walk of life

    According to the statistics, the number of road accidents involving pedestrians is still at an inadmissibly high level. For nine months of 2012 there were 43 385 of such accidents, 5 323 people were killed and 40 412 injured. 11 258 accidents occurred on pedestrian crossings with 727 fatalities and 11 437 injured. Figures speak for themselves: unfortunately, up to date pedestrians remain one of the least protected groups of road users – they are involved in nearly one third of all road accidents.

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  • No Rush

    Recently exceeding the speed-limits and discrepancy with the specific road conditions have become one of the main reasons for road accident and as a result annually thousands of people die and sustain injuries. According to the statistics nearly a third of all accidents happen due to the exceeding speed-limits and non-compliance of a speed mode. Thus with the speed increasing road accidents consequences grows in a geometrical progression.

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  • Car Seats for Children

    Children are the least protected participants of road traffic. If anything happens to them this is the fault of adults.

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  • Passenger Right

    The “Passenger Right” campaign is addressed both to drivers and passengers. They both participate in road traffic; the driver is sitting next to the passenger. We wish that every driver remembers that and each passenger is aware of the passenger’s rights.

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  • Get glowing!

    The main objective of the new large-scale social campaign "Get glowing! Be bright on the road! "is making road users more visible on the road at night. The campaign started December 1, 2010. State Automobile Inspection of the Russian Interior Ministry initiated this project with the support of the Russian Union of Insurers. The project is running by "Zavod consulting" agency.

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  • Road Safety School

    In summer 2010 a special bus-simulator began its trip to the child recreation sites – in this way a start of a new educational program for teenagers on safe road behaviour was given.

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  • Road Safety School / Smeshariki

    In autumn 2010 a special lessons have been held in the Russian schools. The program has been animated with the cartoons characters and devoted to the main rules of road safety traffic in a fun and easy for kids’ understanding manner.

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  • Last oncoming lane

    The main objectives of the social campaign "Last ongoing lane" are to warn drivers about the danger on the ongoing lane and to remind that loss of time is not comparable with the loss of life.

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  • Had a drink? Don't start up!

    From Novemder 2009 to January 2010 State Automobile Inspection of the Russian MIA, "Zavod consulting" agency with the support of the Russian Union of Insurers have run the social campaign "Had a drink? Don't start up!" aimed to decreasing of number of accidents involving drunk drivers.

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