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A laser Traffic signal17 September 2013
Korean artist and designer Hanyoung Lee turned his attention to the fact that in many countries the majority of deaths are due to road traffic accidents. In most cases drivers do not pay attention to pedestrians and drive at high speed under all the signs and pedestrians in their turn do not look on the road and are knocked down. The designer supposed that such a situation can only be solved by using special psychological techniques. This fact has prompted him to create the original laser virtual walls that can replace a traffic light. As you...
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Russia shows its support for Global Road Safety Week 07 May 2013
The President of the NGO Road Safety Russia, Natalia Agre, spoke at the International Road Safety Forum held on 7 May in St Petersburg. The event, which was timed to coincide with the Second UN Global Road Safety Week, was dedicated to pedestrian safety and measures to reduce the number of road traffic accidents involving pedestrians. It was organised by the Commission for Global Road Safety in partnership with Road Safety Russia. Addressing the forum, Ms Agre began by pointing out that Road Safety Russia's main aim, together with the State...
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Road fatalities among pedestrians and child-passengers decli...28 January 2013
The Road Traffic Safety Department at the Ministry of Interior of the Russian Federation published the road accidents’ statistics for 2012. According to the report 203 597 road accidents occurred last year and there was a 1.9 % increase in number as compared to 2011. There were 27 991 road fatalities (a 0.1% increase). However there was a 8.6% decline in accidents due to the pedestrians’ faults - 28 518 cases in which 4998 people were killed (decline by 8.8 %) and 24 896 persons were injured (decline by 8.1...
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Winner of the “Walk of life” sign contest awarded in Yarosla...11 January 2013
Tunoshna (russian town) resident Anastasia Gorshkova draw guy silhouette with a guitar in his hands on the background of the sign and won the online “Walk of life” sign contest. Her version impressed more than 2600 Russian citizens - that is how much people voted for an unusual sign on the competition website. Photo contest was one of the most popular within the whole “Walk of life” social campaign. Core idea was to "revive" the road sign and make it more distinguishable. More than a thousand people from various...
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The Results of the “Walk of life” contest 24 December 2012
The Road Traffic Safety Department at the Ministry of Interior of the Russian Federation and the “Road Safety Russia” non-governmental organization have summed up the results of the “Walk of life” contest conducted during the “Walk of life!” social campaign. Stanislav Kljuchkov from Belgorod and Anastasya Gorshkova from Yaroslavl became the winners in the “photo contest during social actions” and the “on-line contest” nominations, respectively. They were awarded with the first prize -...
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Our campaigns on official site of the Road Traffic Safety De...28 November 2012
The information about our campaigns "Walk of life" and "Childseat to children" is published on official site of the Road Traffic Safety Department - http://www.gibdd.ru/. We are convinced this will attract more people to participate in our contests and to give more attention to the theme of Road security.
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The citizens of Kursk took part in the social campaign “Walk...25 November 2012
On 25 November in shopping centre “Manezh” the citizens of Kursk took part in an All-Russian campaign “Walk of life”, held by the Road Traffic Safety Department in Kursk region in partnership with the Russian Association of Motor Insurers and the “Road Safety Russia” non-governmental organization. The objective of the large-scale social campaign “Walk of life” is to convince pedestrians that it is vital to cross the roads only in permitted zones at crosswalks and that non-observance of the rules...
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“Walk of life” educative promo-action in “City-Mall “Belgoro...24 November 2012
The action became the culmination of the similar All-Russia social campaign conducted in the Belgorod Region last week. On Saturday thousands of Belgorod citizens became the partakers of special-purpose computer games and the tests designed to educate drivers and pedestrians on pedestrian safety issues, as well as of photo-sessions against tantamares (face cut-out billboards) with traffic signs and cars. An unusual shooting gallery was installed in the center of the interactive playground where participants hit targets defining the principal...
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Millions of lights for millions of lives18 November 2012
On the World Day of Remembrance for Road Traffic Victims the«Road Safety Russia» public organization together with other members of the Association of non-governmental organizations “For Road Safety” calls upon drivers to commemorate all road traffic victims. On 18 November 2012 at 16.00 sharp all warm-hearted drivers should turn the hazard warning flashers on their vehicles for five minutes in commemoration of all people who lost their lives in road accidents. The organizers propose to make this action nationwide and...
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Family actions in Russian regions during the “Walk of life” ...20 October 2012
From 20 October till 1 December 2012 various educative and instructional family actions will take place in Russian cities during the “Walk of life” social campaign. The event was initiated by the Road Traffic Safety Department at the Ministry of Interior of Russian Federation in partnership with the Russian Association of Motor Insurers and the “Road Safety Russia” non-governmental organization. Family actions will be performed in 10 cities: Saint-Petersburg, Kostroma, Yaroslavl, Nizhniy Novgorod, Penza, Sochi,...

Campaign "Walk of life"

According to the statistics, the number of road accidents involving pedestrians is still at an inadmissibly high level. For nine months of 2012 there were 43 385 of such accidents, 5 323 people were killed and 40 412 injured. 11 258 accidents occurred on pedestrian crossings with 727 fatalities and 11 437 injured. Figures speak for themselves: unfortunately, up to date pedestrians remain one of the least protected groups of road users – they are involved in nearly one third of all road accidents.

The objective of the large-scale social campaign “Walk of life” is to convince pedestrians that it is vital to cross the roads only in permitted zones at crosswalks and that non-observance of the rules may entail severe consequences. The launch of the event was intentionally timed for the last quarter of the year because more than one third of yearly road accidents involving pedestrians occur during the period from October to December. The key element of this social event is the “Walk of life” video clip with Egor Beroev, a popular Russian cinema and theatre actor, as the protagonist. He creates an image of a disciplined pedestrian who is likely to be followed suit.

The clip is broadcasted on air of the federal TV channels, released in movie theatres, in the Internet and on street boards. 70 street banners with the outdoor ad “Walk of life” are placed in Moscow. During the campaign various educative and instructional family actions take place in 10 Russian cities including St. Petersburg, Kostroma, Yaroslavl, Nizhny Novgorod, Penza, Sochi, Stavropol, Belgorod, Kursk and Moscow. They comprise school lessons and promoting activities in big trade centers. 

Opinions

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Complexity of simple rules Egor Beroev, 25 October 2012
Stop at red light, go at green light. Cross the road at crosswalk. Don’t run across the carriageway. To cross the road safely look to the left first, reaching the middle of the road look to the right. The rules are simple, one would think, and every schoolboy knows them. Then why are there so many victims among pedestrians? I ask myself this question many times for as an...
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Foster the culture of road behaviour – the key objective... Natalia Agre, 25 October 2012
The «Road Safety Russia» public organization has many ambitious plans in the field of changing the culture of road behaviour on the roads of Russia. The culture of road behaviour clearly reflects the way of our life. And behavioral patterns in the society are vividly demonstrated in a culture of driving. The change of people’s demeanour in everyday life can...
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