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30/06 On June 29, at the site of the Izvestia media center, an opening press conference was held, which gave an official start to the new all-Russian social campaign “Your move! A pedestrian". The campaign, aimed at improving the safety of pedestrians and reducing their mortality in road traffic accidents, will be held in 15 Russian regions as part of the federal project "Road Safety" and the national project "Safe High-Quality Roads" with the support of the State Traffic Safety Inspectorate of the Ministry of Internal Affairs, the Ministry of Education and the Ministry of Transport of Russia. The press conference was attended by Deputy Head of the State Traffic Safety Inspectorate of the Ministry of Internal Affairs of Russia Major General of Police Oleg Ponaryin, Deputy Director of the Department of State Policy in the Field of Protection of Children's Rights of the Ministry of Education of Russia Yulia Kostyryachenko, Director of the Federal State Budgetary Scientific Institution “Institute for the Study of Childhood, Family and Education of the Russian Academy Education ”, Deputy Chairperson of the Public Council under the Ministry of Transport of the Russian Federation Natalya Agra and Director for Project Work of the Expert Center“ The Safety Russia ”Valentina Kulbitskaya. As Oleg Ponaryin noted in his speech, the number of accidents with pedestrians in 2020 compared to 2019 decreased by 18.4%. One of the reasons is the restrictions due to the pandemic, but most importantly, pedestrians have become more disciplined in general. Over the past 10 years, the number of killed and injured pedestrians on our roads has halved. However, in 15 regions of the country, there is still an increase in accidents involving pedestrians. The Astrakhan, Arkhangelsk, Vladimir, Vologda, Kirov, Magadan, Omsk, Penza, Tver, Yaroslavl regions, the city of Sevastopol, the republics of Buryatia, Tyva, North Ossetia, and the Yamalo-Nenets Autonomous District are among the “problem areas”. Each region will host about 180 events, including seminars, trainings, consultations, games, designed to remind pedestrians of the need to comply with traffic rules. Particular attention will be paid to children, who often go outside during the summer holidays. Activities for them and teachers who work in the field of road safety will cover key educational organizations. The second "risk group" is elderly pedestrians. The severity of road accidents with their participation is especially great. They will also be reminded to follow the rules and be the right role model for small pedestrians. “Today in the Russian Federation a lot of work is going on to return upbringing to the education system. The Ministry of Education, the State Traffic Inspectorate pay great attention to this topic, interacting with teachers, educators, parents day after day throughout the country, continue this most important component. I am sure that we will be able to systematize this work and make it continuous, so that the road user grows up taking care of his own safety and the safety of his loved ones. This is one of the fundamental qualities of a citizen of the Russian Federation, ”says Natalia Agra. As Valentina Kulbitskaya told the social campaign “Your move! Pedestrian "is designed for people of all ages and social groups, because every driver and passenger is also a pedestrian who may not know or understand a lot. "We educate people, remind, inform, give knowledge and speak, and now your turn is a pedestrian!" - she emphasized.
29/06 On June 29 at 12.00 at the site of the Izvestia media center a new all-Russian social campaign “Your move! A pedestrian". The campaign aimed at improving the safety of pedestrians and reducing their mortality in road accidents will be held within the framework of the federal project "Road Safety" of the national project "Safe High-Quality Roads" with the support of the Main Directorate for Road Safety of the Ministry of Internal Affairs of Russia, the Ministry of Education of the Russian Federation Federation and the Ministry of Transport of the Russian Federation. According to official statistics of accidents, over the past decade, the number of road traffic accidents (RTAs) with collisions with pedestrians has decreased by 43%, the number of injured has decreased by 44%, and the number of deaths by 50%. But, despite the positive trend, the problem of fatalities on the roads remains acute, and to solve it, relevant government ministries and departments are taking comprehensive measures, including conducting educational social campaigns at the local and federal levels. In 2020, even despite the restrictions on movement associated with the COVID-19 pandemic, there were 34,240 (-16.8%) pedestrian collisions, in which 4,205 (-7.7%) people died, 31,430 (- 18.1%) people. The growing number of vehicles, the steadily increasing number of cyclists and those who travel by means of individual mobility, affects the growth of road risks for the freest, but also the most vulnerable category of road users. Pedestrians are inferior in speed and safety to drivers and need special attention when developing and implementing road safety measures. The main idea of the campaign is to develop a safe road space by increasing responsibility and understanding of risks among pedestrians as well as drivers. The main message of the campaign is that the pedestrian is the freest road user. Road safety is a tool that helps a pedestrian to exercise their freedom safely while continuing to walk. Knowledge of the rules of the road, observance of the norms of the culture of interaction on the road can make a pedestrian's path truly convenient and safe. Based on the analysis of statistical data, key problems and main risk factors for citizens of all ages were identified, and information and educational activities of the campaign “Your move! A pedestrian". Particular attention will be paid to such issues as crossing the road outside the pedestrian crossing zone; safe behavior on unregulated pedestrian crossings and when moving on the side of the road; a pedestrian crossing the road in a place where the driver does not expect to meet him; teaching children safety rules and regulations for pedestrians; educating older people on the key aspects of road safety; development of a culture of using reflective elements to improve the visibility of pedestrians in difficult weather conditions, at night, and others. At the stage of preparation for the campaign “Your move! Pedestrian ”a set of thematic educational and promotional activities was developed specifically for each of the target audience groups: adult pedestrians; pedestrian children; parents and educators; current and future drivers. The All-Russian social campaign in 2021 will focus on work in the regions, where, according to the results of 2019-2020, an increase in the number of accidents with pedestrians is observed. Events in online and offline formats will be held with the participation of residents of 15 regions of Russia: Astrakhan, Arkhangelsk, Vladimir, Vologda, Kirov, Magadan, Omsk, Penza, Tver, Yaroslavl regions, the city of Sevastopol, the republics of Buryatia, Tyva, North Ossetia-Alania and Yamalo- Nenets Autonomous Okrug. In each region, about 180 different events are planned. Seminars, interactive lectures, consultations, game mechanics will be organized in places of greatest concentration of road users, including pedestrian crossings, public transport stops, driving schools and gas stations, parks, shopping and entertainment centers, educational organizations and health-improving institutions, organization of recreation and health improvement of children. The social campaign will pay much attention to working with pedestrian children. In the summer, a road show will be held for them in 5 regions of the country, during which a car with special equipment will visit key settlements, where a team of trainers will conduct training sessions and lessons on situational modeling of dangerous road situations. The road show events will be attended by at least 1,000 young viewers aged 5 to 14. Information support for the campaign will be carried out at the federal and regional levels and will include all communication channels - mass media, online publications, social media, audio and video.
25/06 The social campaign "Attention to the road" was organized in 2020 by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia together with the Ministry of Education and the Ministry of Transport of Russia with the support of the expert center "The Road Safety Russia" within the framework of the federal project "Road Safety" of the national project "Safe and high-quality automobile roads ". This became known on June 24, 2021 at the official award ceremony of the competition "The Best Social Projects of Russia". The campaign was aimed at preventing traffic accidents related to traffic violations due to distraction among all categories of road users. The theme of the campaign was chosen due to a structured analysis of statistics and the nature of road traffic offenses. According to the WHO, talking on a mobile phone while driving increases the risk of getting into an accident by about four times. At the same time, the use of a mobile headset does not reduce the risk, and if the driver writes or reads SMS messages, it increases more than 20 times. As part of the Attention to the Road campaign, about 3,000 events were held in 15 regions of Russia, reaching more than 200,000 people. More than 15 thousand posts were published on social networks, the total reach of users exceeded 5 million people. “It turns out that the problem is still not in the infrastructure, not in control, not in the current regulatory documents, but in the behavior model of road users,” Vadim Melnikov is sure. “That is why the social campaign“ Attention to the Road ”is intended to change this model of behavior. As shown by expert studies, most pedestrians and drivers put themselves at risk on the road every day due to a lack of concentration on the road and a lack of understanding - how dangerous it is. “The campaign, the main goal of which is to reduce road traffic accidents related to distraction, has become one of the main tools to achieve the goals of the national project“ Safe and Quality Roads ”. I am sure that this systemic, large-scale work will bring even more significant results in the future, ”said Oleg Ponaryin, Deputy Head of the Main Directorate for Road Safety of the Ministry of Internal Affairs of the Russian Federation. According to the national project "Safe and High-Quality Roads", by 2024, mortality from road traffic accidents should decrease by 3.5 times compared to 2017, and amount to no more than four people per 100 thousand inhabitants. And by 2030, there is an ambitious goal - the pursuit of zero deaths in road accidents. This goal looks fantastic, however, given the rate of decline in mortality on Russian roads, there is every reason to believe it is quite achievable.