The "Road Safety Russia" took new heights in the field of Digital PR

17 February 2021

The project "Attention to the road!", Organized by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia with the support of the "Road Safety Russia", became the winner of the Digital Communications Awards in the nomination "Digital Achievement of the Year: Campaign of the Year 2021".

The Digital Communications AWARDS has been held since 2013. It was established to promote the most significant achievements in the field of digital communications, promote products using new communication technologies and tools.

This year, 50 companies and 125 projects were presented at the awards.

We entered the top three with such leading companies as Megafon and Pyaterochka. It is especially valuable for us to become a laureate of the award in such a worthy company of colleagues.

As part of the social campaign "Attention to the road!" the work was carried out both with a wide audience and with opinion leaders.

Contests, interactive tests, articles, viral videos, educational video podcasts, scientific pop cards and much more were implemented on such platforms as: Forbes, RBC, Komsomolskaya Pravda, Pikabu, Express newspaper,

Key digital indicators:

278 posts
3 450 000 social media coverage
791,062 visitors to the project sites



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