Social campaign "Attention to the road!" entered the top seven communication projects

20 February 2021

On February 19, the 24th ceremony of awarding the laureates of the Silver Archer National Prize took place.

The social campaign "Attention to the road!", Organized by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia with the support of the «Road Safety Russia», was presented in the nomination "Promotion of State and Public Programs". As a result of the competition, the expert jury included our project in the shortlist of applicants: out of 22 projects, we were included in the top seven. The project was defended at the Public Chamber of the Russian Federation. The project "LESSON OF DIGITS" (ANO "Digital Economy") won the victory in our nomination.

The National Prize for the Development of Public Relations "Silver Archer" was established in 1997 by the Chamber of Commerce and Industry of the Russian Federation, the Union of Journalists of the Russian Federation and the Russian Association for Public Relations.

In total, about 250 projects were announced for the award in 2021. Communication specialists from St. Petersburg, Moscow, Vladivostok, Krasnoyarsk, Novosibirsk, Yekaterinburg, Samara, Nizhny Novgorod and other cities presented their projects, which caused a wide public response in 2020. The best projects included in the short list were selected from them.

Every year projects of well-known world companies such as Coca-Cola, McDonald's, LG Electronics, Unilever, En + Group, Tinkoff, Toyota Motor, Rosatom take part in the award more and more.

We are proud that our social campaign has been recognized at such a high level.



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