Social campaign "Attention to the road!" became a finalist of the XVI PR-award "RuPoR"

01 February 2021

The social campaign “Attention to the road!”, Organized by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia with the support of the "Road Safety Russia", won the RuPoR public relations award in the nomination "Promotion of state and public programs".

Social campaign "Attention to the road!" was aimed at preventing the problem of distracting attention from the road among all road users.

The project was implemented in 15 regions: Smolensk, Ryazan, Ulyanovsk, Volgograd, Kurgan, Irkutsk, Amur, Kemerovo and Novosibirsk regions, the republics of Udmurtia and Kalmykia, as well as Khabarovsk, Krasnoyarsk, Altai and Primorsky regions.

In order to promote the social campaign, the following steps have been taken:

Press conferences with representatives of the executive authorities and the expert community were held in 15 regions.
Broadcast of the TV commercial "The Disappearing" on the federal TV channels "Russia-24", "Channel One".
The leading rating radio stations Europe Plus, Avtoradio and Vesti FM have released audio commercials for 4 months, urging drivers and pedestrians to consciously consider the issue of diverting attention from the road.
Articles on the topic of the campaign in print and electronic media - AiF, Komsomolskaya Pravda, Rossiyskaya Gazeta.
Popular science articles, contests, tests on how attention is arranged, and why a person cannot do several things at the same time on the electronic resource "Pikabu".
Viral videos, tests, articles, contests, video podcasts in a special project "Attention to the road!" on the electronic platforms "Komsomolskaya Pravda", "Express newspaper" and "Teleprogram".
A series of interviews with the creator of Forbes Ontology, Sergei Nasibyan, about how one can draw a conclusion about the psychological maturity of a person based on his driving behavior, on the Forbes platform.
Marathon "Digital Detox", exercises that help to break the habit of digital addiction, on the resource "RBK".
More than 150 events with different audiences in each campaign region.



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