Failure to wear a helmet accounts for 40% of motorcyclist deaths.
10 February 2014
On 6 February the State Duma held a round table entitled “Road Safety for Category A Drivers”: Analysing the Current Situation and Finding Solutions”. During this event, the director of NGO Road Safety Russia, Vadim Melnikov, shared his experience of working to prevent road traffic injuries among users of two-wheeled motor vehicles. He also focused on the statistics for road traffic accidents involving such vehicles.
“Although this is a very real problem, I would like to remind you that between 2004 and 2013 the number of motorcyclists killed in Russia fell by 47%,” said Mr Melnikov. “Nevertheless, 1000 motorcyclists are killed a year, and this figure is very high. I would like to point out that in 2013 40% of these deaths were due to motorcyclists failing to comply with the rules on crash helmets. What does this tell us? It tells us that the expert community has an overly simplistic attitude to the use of protection. Everyone knows that training for motorcycle riders plays an important role, and that infrastructure affects safety. But we have a specific statistic here, and it explains a lot.”
In 2013 Road Safety Russia and the General Department of Road Traffic Safety of the Ministry of Internal Affairs of the Russian Federation ran a national public awareness campaign called “Above all, wear a helmet!” The campaign’s objective was to explain to fans of motorcycles, mopeds and scooters that it is vital to wear a helmet. Many motorcycle clubs and communities from all over the country got behind the campaign, and outdoor advertising was used in most of Russia’s regions.
Among the other participants in the round table were State Duma deputies, Mikhail Bryachak and Alexander Romanovich; Larisa Shmelkova from the Russian Ministry for Science and Education; Pavel Soskov, coordinator of the Motograzhdanye (“Motocitizens”) movement; and representatives of federal and regional executive bodies, civil society organisations, and citizens’ action groups.
The round table participants decided to set up a working group to look in more detail at all the recommendations made.
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- 18/09 The social campaign "Unambiguously" was organized in 2019 by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia together with the Federal Ministry of Education with the support of the Safe Movement expert center as part of the implementation of the federal project "Road Safety" of the national project "Safe and High-Quality Roads". The problematic of the campaign was focused on the problem of speed violations and the correct understanding of road signs of speed limits. All road users - drivers, passengers, pedestrians - became its target audience. The topic of the campaign was determined on the basis of a structured analysis of accident statistics and the nature of road traffic offenses committed. In 2018, 10,035 road accidents occurred due to “speed mismatch”. 13 833 people were injured in them, and for 1 368 such accidents became fatal. Within the framework of the campaign "Unambiguously", about 3 thousand events were held in 15 regions of Russia, covering more than 200 thousand people. More than 15 thousand posts were published on social networks, the total reach of users exceeded 5 million people. “The campaign, the main goal of which is to reduce road traffic accidents associated with speeding, has become one of the tools to achieve the goals of the national project“ Safe and Quality Highways ”. It is safe to say that it had a certain impact on the consciousness of road users, and therefore on the reduction of accidents, "- said Oleg Ponaryin, Deputy Head of the State Traffic Safety Inspectorate of the Ministry of Internal Affairs of Russia. “It is obvious that the problem of accidents lies primarily in the model of behavior of road users,” stressed Vadim Melnikov, General Director of the Expert Center “Movement Without Danger”. “That is why the social campaign“ Unambiguously ”was intended to change this model of behavior. After all, many car enthusiasts do not even think that when a car collides with a person at a speed of 60 kilometers per hour, a pedestrian has no chance - the lethal outcome is almost one hundred percent. " https://bezdtp.ru/bezdtp/ru/events/o_47982/
- 07/09 In the expert center "Movement without danger" (RBS) analyzed the data of Russian insurance companies on accidents in a taxi and came to the conclusion that the accident rate in this type of transport has been reduced. This was stated by the head of the center Vadim Melnikov on September 7 at the International Forum "Transport Security" in St. Petersburg. According to the RBS study, the number of accidents involving taxis per million km. decreased by 28% year-on-year (hereinafter, for a correct conclusion, a comparison is made of the period before the start of the coronavirus pandemic: the winter period of 2018/2019 with the same period of 2019/2020). The experts came to this conclusion after analyzing the statistics on insurance payments in taxi services in Russia. For a systematic assessment of taxi accidents in international practice, it is customary to operate not only with the absolute values of road accidents, but also with indicators that take into account the total number of vehicles and the intensity of their use. A similar research method was used in the EC study: data on the reduction of accidents in a taxi are given in terms of million km, since the fact that a taxi's mileage is several times greater than that of a personal transport was taken into account. “Taxi travel insurance appeared on the Russian market relatively recently and so far applies mainly to customers and partners of online taxi aggregators. Several years ago, along with insurance, aggregators began to actively introduce various control technologies for travel safety - from identifying a car to analyzing driver's behavior while driving. As far as we know, such control measures do not require equipping cars with additional devices, and monitoring is completely carried out through the drivers' mobile applications. Initial measurements based on the results of the first years of work showed that such an approach is fully justified. The number of road accidents has decreased by a third, and the number of serious accidents * has decreased on average by a quarter year on year, ”said Vadim Melnikov, head of the Movement Without Danger center. * Severe accidents in the study meant cases that, according to insurance companies' estimates, required payments in excess of 100 thousand rubles. https://bezdtp.ru/bezdtp/ru/events/o_47979
- 01/09 Breaking news from WHO and UN! The UN General Assembly adopted resolution A/74/L.86 "Improving global road safety", proclaiming the Second Decade of Action for Road Safety 2021-2030, with the ambitious target of preventing at least 50% of road traffic deaths and injuries by 2030. WHO and the UN regional commissions, in cooperation with other partners in the UN Road Safety Collaboration, are invited to develop a new plan of action for the Second Decade. The plan of action, currently being initiated by members of the UN Road Safety Collaboration for consideration by Member States and other stakeholders, will provide a framework for achieving the Second Decade's target. To generate political will, the UN General Assembly also decided to convene a high-level meeting of the UN General Assembly on road safety no later than the end of 2022. The resolution also endorses the Stockholm Declaration, approved during the Third Global Ministerial Conference on Road Safety held in February 2020, and encourages Member States to favor policies to promote walking, cycling and using public transport as inherently healthy and environmentally sound modes of transport. "In a post-pandemic world, we must take the opportunity of these unprecedented times to reimagine mobility, to make it safe, affordable, accessible and sustainable," notes Dr Etienne Krug, WHO Director of the Department of Social Determinants of Health. "Road safety is at the heart of making this vision a reality." The resolution emphasizes the importance of a holistic approach to road safety by continuing to improve the design of roads and vehicles; enhance laws and law enforcement on behavioural risks such as speeding, drinking and driving, and failing to use seat-belts, child restraints and motorcycle helmets; and provide timely, life-saving emergency care for the injured. In addition, it invites Member States to incentivize the development and application of technologies like crash avoidance and, with the participation of employers and workers, enforce international standards on safety and health at work, giving attention to professional drivers. The resolution also encourages governments to implement activities in support of achieving the 12 global road safety performance targets. All relevant stakeholders - international organizations, development banks, foundations and the private sector - are invited to scale up funding to support the measures needed to achieve these performance targets. WHO is invited to continue to monitor progress through its global status reports on road safety. The current Decade of Action for Road Safety 2011-2020 has laid the foundation for accelerated action in the years ahead through its inclusion of road safety on the global health and development agenda, broad dissemination of scientific guidance on what works, strengthening of partnerships and networks, and mobilization of resources. Despite considerable declines in road traffic deaths observed in the European Union and countries such as Brazil and the Russian Federation, however, the number of road traffic deaths remains unacceptably high, with 1.35 million people killed every year, and as many as 50 million people injured. The Second Decade of Action for Road Safety 2021-2030 provides an opportunity for harnessing the successes and lessons of previous years and building upon them to save lives on the world's roads and facilitate achievement of the Sustainable Development Goals. The director of Road safety Russia Natalia Agre comments: "The UN General Assembly has proclaimed the next Decade of Action for Road Safety by 2030 with the ambitious goal of reducing deaths by 50%. The Russian Federation has made a huge contribution to international activities and the preparation of Resolution 2020 and all previous ones over the past 15 years. It should also be noted that our country withstood the past decade with honor and with the consolidated efforts of the State Traffic Inspectorate of the Ministry of Internal Affairs, the Ministry of Transport of the Russian Federation, the Ministry of Education, the Ministry of Health and the Ministry of Emergency Situations, reached a 50% percentage reduction in mortality on our roads. There is challenging and interesting work ahead to improve the culture of road users and reduce deaths" RELATED LINKS UN General Assembly resolution "Improving global road safety" A/74/L.86 https://www.un.org/pga/74/wp-content/uploads/sites/99/2020/08/Draft-Resolution-Road-Safety.pdf Stockholm Declaration https://www.roadsafetysweden.com/about-the-conference/stockholm-declaration/ 12 Global Road Safety Performance Targets https://www.who.int/violence_injury_prevention/road_traffic/12GlobalRoadSafetyTargets.pdf?ua=1 Global status report on road safety 2018 https://www.who.int/violence_injury_prevention/road_safety_status/2018/en/ Sustainable Development Goals https://sdgs.un.org/goals Source: WHO
- 30/07 The social campaign is aimed at preventing accidents associated with violation of traffic rules due to the distraction of drivers and pedestrians. The Volgograd Region has become a first region for the social campaign "Attention on the road!" Regional press conference included high level speakers: Alexander Stepanov - interim head of the traffic police department of the Main Directorate of the Ministry of Internal Affairs of Russia in the Volgograd region, Valentina Kulbitskaya - director of project work of the NGO Road safety Russia, Nikolai Yanshin - chairman of the committee of transport and road facilities of Volgograd region, Elena Logoido - First Deputy Chairman of the Committee for Education, Science and Youth Policy of the Volgograd Region. The event was also attended by journalists, representatives of the expert community and public organizations. Drivers’ and pedestrians’ distraction on the road is one of the key risk factors for road accidents. The social campaign aims to explain how distraction on the road can threaten both drivers and pedestrians. Organizers of the campaign "Attention on the road!" and the experts believe that in order to reduce the number of accidents, it is necessary to change the mind set of all road users, to change the attitude of society towards this problem. “The problem of distraction, unlike other causes of road accidents, does not seem clear, understandable and unconditional. There is a negative attitude in society regarding such offenses as driving while intoxicated, and very few people understand that it is unacceptable to be distracted on the road. Therefore, explanatory work should be carried out with all road users”, - Valentina Kulbitskaya explained the essence of the social campaign. She noted that according to the results of sociological research, most often people perceive this problem in relation to other road users, without applying it to themselves. 70% of drivers are confident that they have good control of their car, even if distracted by external factors. “People are sure that they are capable of driving a car and talking on the phone at the same time, or crossing the street listening to music through headphones,” the expert noted. "By the way, many people don't even realize that music is also a distraction." The campaign "Attention on the road!" developed creative tools that are used to convey important points related to distraction - information stands, BTL activities, a film in the stand-up genre, video performances for children and interactive lectures for adults. At the press conference, social videos revealing the problem were shown. In the Volgograd Region, 1,045 road accidents were recorded in the first half of 2020, which is 7.3% less than the same period last year. However, along with this, there is an increase in the number of fatalities on the roads. During this period, the number of victims amounted to 112 people, which is 15.5% higher than in 2019. “Drivers are distracted by gadgets, music, advertising. And all this leads to tragedies. We identify such road users, conduct preventive conversations, and I hope that within the framework of this project we will achieve good results, ” - said Alexander Stepanov. “We all set a goal to teach children how to behave on the street. Various events, contests, thematic platforms are also associated with this. But we understand that if a child died on the road, it means that these measures are not enough, - said Elena Logoido. “We are delighted to have the opportunity to participate in the campaign and to send teachers for trainings.” An important factor affecting road safety is the state of the road infrastructure. “The quality of the roads is improving,” said Nikolay Yanshin. - Pedestrian crossings are also being put in order. But we must admit that financial investments in the road sector, alas, do not bring results in terms of reducing accidents. The roads are getting better, the speed is increasing - and the number of accidents is growing. New methods of prevention are needed, it is necessary to change the consciousness of citizens and pay more attention to raising children. These are future drivers, they should realize from childhood that obeyance to the traffic rules must be strict. " The social campaign in the Volgograd region will last until July 27, events with children - until the end of summer. During this time, the organizers and activists of the social campaign will hold more than two hundred events in the Volgograd Region at busy intersections, gas stations, transport companies, driving schools and other locations. Pedestrians, present and future drivers, children, parents, teachers will take part in lectures, seminars, trainings, interactive games. The organizers of the social campaign invite everyone to take part in the campaign and once again remind themselves and their families about safe behavior on the road. Concluding the press conference, the participants noted that the nation wide social campaign "Attention on the Road!" will become an important element in the formation of safe behavior on the roads. Campaign activities will also be implemented in the following regions: Smolensk, Ryazan, Ulyanovsk, Kurgan, Irkutsk, Amur, Kemerovo and Novosibirsk, the republics of Udmurtia and Kalmykia, as well as Khabarovsk, Krasnoyarsk, Altai and Primorsky Krai.
- 16/07 Expert Center "Road Safety Russia" was included in the Top 20 National Communication Companies Rating. "Millions of people cross the streets every day, drive their own cars or sit in the passenger seat. The Expert Center "Road Safety Russia" unites those who cares about road safety", said Vadim Melnikov, CEO of Road Safety Russia. Expert Center "Road Safety Russia" has been developing and implementing communication projects in the field of road safety both in Russia and abroad since 2007. The main goal set by the company's management is to completely change the situation on the Russian roads, and create a friendly environment and acceptable behavior among all road users - drivers, passengers and pedestrians. The National Rating of Communication Companies is a comparative assessment of the activities of 75 specialized companies. Main criteria: financial turnover, client and personnel portfolio, media activity. As Deputy Prime Minister of the Russian Government Dmitry Chernyshenko emphasized in his greeting to the rating participants, today the communication industry in Russia is on a qualitatively new level of digitalization, being an important economic asset.
- 10/07 Since the beginning of the year, we launched project “Childhood without danger” in 3 Russian regions. The project is a part of the national project “Safe and high-quality roads ” and the federal project “Road Safety”. “Childhood without danger” is a three-year project for the prevention of children road traffic injuries. It includes trainings for the mothers in perinatal centers and maternity hospitals. The project started in June 2019 and reached that year 30 regions. In just half a year, we conducted 989 classes, during which about 3 thousand young mothers and future parents were trained. In 2020, the project will cover 35 regions and another 35 are the goal for the 2021. In total, from 2019 to 2021, the project “Childhood without danger” will cover 100 cities in 85 regions of the Russian Federation. During this time, medical staff of the perinatal centers will conduct trainings several times a week on the installation and use of certified child restraints, compliance with the “child mode” on the road (optimal speed mode, accurate driving) etc. The project is implemented by the State Traffic Safety Inspectorate of the Ministry of Internal Affairs of Russia with the support of the Ministry of Health of Russia and the expert center “Road Safety Russia”. Website of the project (only in Russian): http://project1986275.tilda.ws/
- 30/06 The 30-second video “The Vanishing” appeared on the air of federal television channels on June 24. The video is the starting point of the social campaign “Attention on the road!” which focuses on the problem of drivers’ and pedestrians’ distraction. The video uses the metaphor of “disappearance”, showing that when a person is distracted by something, he disappears as a car driver or as a pedestrian. Whether he thinks, answers a call, or speaks to the passenger, the car becomes uncontrollable and rides “without a driver”. The same thing happens with the pedestrian - he does not hear and does not see what is happening around, which means he is not able to respond to the danger. The main goal of the video is to demonstrate the inadmissibility of distracted attention while the driver is on the road. The video aims to draw the attention of a wide audience to the existing problem, its relevance and danger in the modern world. The federal social campaign “Attention on the road!” is aimed to preventing traffic accidents related to traffic violations due to distracted attention among all categories of road users. It is being implemented as part of the federal project “Road Safety” of the national project “Safe and High-Quality Roads” by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia with the participation of the Ministry of Education and the Ministry of Transport of the Russian Federation. “The Vanishing” can be seen on Channel One and Channel 24. You can watch the clip on our Youtube channel: https://youtu.be/-6OHFFeVP1k
- 26/02 The Reason for Overtaking campaign aims at reducing the number of traffic accidents and fatalities in the process of overtaking and is implemented under the auspices of the Russian Association of Motor Insurers, the State Traffic Police Inspectorate of the Ministry of Internal Affairs of Russia, the Ministry of Education and Science of the Russian Federation, with information support of the Road Safety expert center. The key objective of the campaign is to carry out complex activities in different communication channels aimed at preventing wrong way driving and evaluating factors when making a dangerous maneuver such as overtaking. “The 2017 official accident rate statistics show that 15.1 thousand (-9.1%) of traffic accidents registered on the Russian roads were associated with wrong way driving, which killed 4.9 thousand (-7.5%) people and injured over 27.8 thousand (-9.1%) people. These traffic accidents account for 10.5% of all the car crashes involving non-compliance by drivers with driving regulations. The State Traffic Police Inspectorate of the Ministry of Internal Affairs of Russia pays special attention to prevention of offenses associated with wrong way driving as traffic accidents caused by this violation are characterized by the most serious consequences”, said Mikhail Chernikov, Head of the State Traffic Police Inspectorate. Overtaking needs a complex approach and target signals in different communication channels. When making outdoor advertisement layouts, we relied on traffic accident statistics and materials of sociological surveys. Thus, a survey conducted as part of the campaign, showed among other things that drivers do not adequately evaluate the external risk factors when overtaking or ignore them. Among Moscow drivers, every third driver will not forbear from overtaking when it is raining, there is fog and it is snowing (31%). Outdoor advertisements as part of the socially important Reason for Overtaking project urges drivers to pay special attention to external factors on the road when overtaking: bad visibility and difficult weather conditions, and make sure that overtaking should be done. Every 10th Russian is ready to overtake in difficult weather conditions. And 83% of surveyed Russians are ready to overtake only because they are in a hurry and have a subjective evaluation that the car before them goes slowly. It is important to understand that a simple look into the mirror may save your life and show that you are not the only one to be in a hurry. Statistics show that 9% of Russians have overtaken on the wrong traffic lane along with other road users for the last year. In an emergency, such snake-like overtaking leads to much more serious consequences in case of traffic accidents. Negligence of such simple rules can result in serious consequences and it is important to keep that in mind. The general road safety depends on your right decision. “The process of making a decision to overtake must gradually change by becoming more poised and well-thought. This view of drivers can impact the number of traffic accidents in the country. The idea of outdoor advertisements consists in reminding drivers that even the most important reason is not a reason for overtaking”, commented Natalia Agre, President of the Risk-Free Road Traffic expert center. One of the most alarming factors pointing out to the inadequate evaluation of the danger overtaking represents is overtaking when a child travels in a car. 25% of drivers overtake with a child in the car and men overtake more frequently than women. “We hope that advertisements will help reduce the road injury rate and show to drivers that overtaking is a dangerous maneuver, which requires from the driver to be attentive”, commented Igor Yurgens, President of the Russian Association of Motor Insurers. As part of the Reason for Overtaking campaign, social advertisement banners will be installed in 14 regions participating in the project. The topics of the Reason for Overtaking campaign will encompass regions such as the Republics of Kabardino-Balkaria, Komi, North Ossetia and Udmurtia, Krasnoyarsk Territory, Primorsky Territory, and Khabarovsk Territory, Belgorod Region, Briansk Region, Irkutsk Region, Ryazan Region, Tyumen Region, Ulyanovsk Region, and Moscow.
- 19/12 The video film of the Crossing Difficulties social campaign won an award of the Impulse Russian national contest of social advertisements among governmental authorities. The video film titled Safe Crossing. Pedestrian became a bronze award winner of the contest in the Best Video Advertisement nomination. The video film Safe Crossing. Pedestrian is central to the Crossing Difficulties Russian national social campaign held early this year by the State Traffic Police Inspectorate of the Ministry of Internal Affairs of Russia jointly with the Russian Association of Motor Insurers and the Risk-Free Road Traffic expert center. The campaign aimed at focusing the attention of pedestrians and drivers on interaction between them since this has a direct impact on the safety of pedestrians, including children. During the campaign, the video was watched by millions of Russians as it was broadcast on the country’s central TV channels. The Crossing Difficulties project was promoted at the federal level as a result of an information campaign, support of regional authorities, nongovernmental authorities, and the media. Besides, educational events were held across the country; they were developed for the campaign and relied on an individual approach to each age group: children in kindergartens, schoolers of various ages, students, trainees of driver training centers, debuting and experienced drivers. Police Major General Mikhail Chernikov, Head of the Russian State Traffic Police Inspectorate, said that a high award of the Crossing Difficulties social campaign emphasizes again the quality of projects implemented at the national level and competences accumulated in Russia in the area of traffic safety matters. “Each project is preceded by a thorough and detailed analysis of the situation; experts examine data of the State Traffic Police Inspectorate in terms of the relevant accident rate figures, initiate surveys of the Russian National Public Opinion Research Centers, and, having received data, identify the most vulnerable aspects to be improved. We have been winning awards at the contest for three years in a row so it means that we perform a really important and necessary work. Our goal is to improve the level of culture of road users and raise responsible drivers, passengers, and pedestrians. The interim results of this work can be seen today, said Natalia Agre, President of the Risk-Free Road Traffic. “Roads in Russia’s large cities are unfortunately not the best place for a pedestrian. People are run over while crossing over and this is currently the most serious problem of pedestrians. It can really be solved, but it needs a complex approach. We hope that the current projects will considerably improve the road safety level in Russia and the developed programs and approaches to road user training will help us raise a new generation of responsible drivers and pedestrians”, - says Igor Yurgens, President of the Russian Association of Motor Insurers. The Impulse Russian National Contest of Social Advertisements is held by Russia Today, an international news agency. Its purpose is to contribute to the development of social advertisements in Russia and form practices of social responsibility based on moral and ethical standards and interests of society. This year, the contest has broken a record in terms of applications. Representatives of the governmental authorities from all the federal districts of Russia and the CIS participated in the contest. Over 500 applications were submitted for consideration to the jury panel. The winner award ceremony was attended by the heads and representatives of the federal and regional governmental authorities, the media, higher educational institutions, and nongovernmental organizations. Winners of the contest were given Impulse souvenir figurines, which symbolize social energy giving momentum to creativity and sustainable development.
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