The campaign of the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia "Unambiguously" became the best social project in Russia

18 September 2020

The social campaign "Unambiguously" was organized in 2019 by the State Traffic Inspectorate of the Ministry of Internal Affairs of Russia together with the Federal Ministry of Education with the support of the «Road Safety Russia» as part of the implementation of the federal project "Road Safety" of the national project "Safe and High-Quality Roads".

The problematic of the campaign was focused on the problem of speed violations and the correct understanding of road signs of speed limits. All road users - drivers, passengers, pedestrians - became its target audience.

The topic of the campaign was determined on the basis of a structured analysis of accident statistics and the nature of road traffic offenses committed. In 2018, 10,035 road accidents occurred due to “speed mismatch”. 13 833 people were injured in them, and for 1 368 such accidents became fatal.

Within the framework of the campaign "Unambiguously", about 3 thousand events were held in 15 regions of Russia, covering more than 200 thousand people. More than 15 thousand posts were published on social networks, the total reach of users exceeded 5 million people.

“The campaign, the main goal of which is to reduce road traffic accidents associated with speeding, has become one of the tools to achieve the goals of the national project“ Safe and Quality Highways ”. It is safe to say that it had a certain impact on the consciousness of road users, and therefore on the reduction of accidents, "- said Oleg Ponaryin, Deputy Head of the State Traffic Safety Inspectorate of the Ministry of Internal Affairs of Russia.

“It is obvious that the problem of accidents lies primarily in the model of behavior of road users,” stressed Vadim Melnikov, General Director of the «Road Safety Russia». “That is why the social campaign“ Unambiguously ”was intended to change this model of behavior. After all, many car enthusiasts do not even think that when a car collides with a person at a speed of 60 kilometers per hour, a pedestrian has no chance - the lethal outcome is almost one hundred percent. "



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