Tambov saw "Cresland Treasures"

05 November 2011

On November 5 a large-scale campaign "Car Seat to Every Child" was held in Tambov. The campaign was initiated and conducted by the Department of traffic police of the Russian Interior Ministry, with support of "Russian Union of Motor Insurers' and NGO «Risk Free Road Traffic. "
In car accidents children suffer more often than adults. Passive safety means are not designed to protect young passengers. A child car seat can protect children from dramatic consequences of accidents, injuries and wounds in 70% of cases. Unfortunately, only few Russian parents understand how serious the situation is. The majority of parents transports children in cars without restrains, or carry them on hands. Such trips are reflected in terrible statistics gathered by the traffic police. As many as 76 children- passengers were injured in Tambov region during ten months of 2011; 3 small passengers were killed. The campaign "Car Seat to Every Child" is focused on making adults think about the safety of children when they ride inside cars. The adventure game "Cresland Treasures" explains the necessity of using car seats.
Residents and visitors of Tambov were pleasantly surprised when they saw that on November 5 they were cordially invited into the shopping center "Real" by Bunny, Leo and Robotop - the colorful plush life-size puppets. Forgetting about shopping numerous mothers and fathers with their children got involved in the quest "Cresland Treasures». Having participated in this exciting game and scoring a certain number of points at each stage adults and children not only got lots of positive emotions and well-deserved awards but also obtained a useful knowledge. They learned how to select car seats accounting for the passenger’s height and weight and how to fasten properly the child inside the seat. The participants were given the facts of tragic consequences of disobeying the recommendations on how to transport children in cars. These and other issues that were of interest to adults and children were explained into detail by experts and organizers.
- The activity "Car Seat to Every Child" was successful in Tambov. It was attended by more than 450 children and their parents - said the head of the Propaganda Department of road traffic safety function of the Russian traffic police in Tambov region Vadim Rybkin. - The children had fun; the parents were informed of new facts about car seats. The show was quite memorable. Yet the main goal of the event will be reached only if all the drivers elect changing the behavior assigning the top priority to the safety of children and understand how important it is to have a car seat in the cabin.
The visitors were especially interested in the bus-simulator "School road safety». Many children boarded the bus, sat inside the seats of the simulator to experience the feeling of unfastened passengers during an accident. "Severe" injuries were sustained by the only passenger inside the bus – a dummy "Stepanovich». The dummy was not fastened so all the "bumps" were collected by the mannequin.
- I do not want to ride a the car without a seat - declared a preschool said girl to her parents - it can be painful to get hurt she said and ran to Smart mini-car to get her picture inside the car sitting fastened in a child seat.

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