Famous logos with a hidden meaning that we’ve had no idea of

13 August 2015

Min Ming Lo, a notorious designer that have been working with Google, Microsoft and Yahoo, is confident that “a great logo should be bright, colorful, recognizable, and should create an emotional response in people”. All in all, logos of most of popular companies meet these requirements. However, some logos even contain a little secret open only to those who are attentive enough to see it. Take a look – it’s not as easy as it seems to see it sometimes.

Hyundai

Many people think that the logo of a Korean conglomerate Hyundai represents no more than a first letter of the company name. In fact, the H letter portraits two people shaking hands (a client from one side and a company representative from the other).

Toyota

Many compare the logo of a Japanese automobile manufacturer Toyota with a head of a cowboy in a hat. In truth, it represents a styled needle's eye with a thread. It serves as a curious reminder of the company’s past – when it was founded, it traded in weaver's looms. However, the logo has another little secret: its separate parts compose the letters of the word “Toyota”.


Continental

Continental — is a manufacturer of automobile tires. You can even see one in the first two letters, depicting a tire seen in perspective.

Formula 1

If you look closely to the empty space between the letter F and the red stripes, you can see the number 1. This logo conveys the sense of speed.

BMW

BMW’s history began in aviation, so the company’s logo has remained faithful to its roots. Contrary to what many people think, the center of the BMW logo has nothing to do with a spinning propeller, it depicts a fragment of the Bavarian flag.

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